CASE STUDY
Since 2017 FelsineoVeg has been committed to supplying 100% plant-based meat alternatives made from a range of organic, healthy and wholesome foods, providing nutrient-rich and equally delicious final products. With the population’s ever-growing consciousness of a plant-based diet’s positive effects on our health, animal welfare and the environment, FelsineoVeg’s products are not only aimed at those who follow a vegetarian diet, but for all those who want to live a healthier lifestyle and want to contribute to a healthier planet.
CHALLENGE
CHALLENGE
CHALLENGE
CHALLENGE
CHALLENGE
Seven automated email campaigns were designed and implemented, including a reward campaign for the most loyal customers.
Why Marketing Automation?
This tool integrates anagraphic and behavioral customer data and allows marketers to segment them to deliver personalized and relevant messages.
Relevancy is the key to create interest, increase customer engagement and to increase the likelihood of customers moving through the life cycle towards becoming true brand advocates.
Armed with a powerful marketing automation tool and the right growth strategy FelsineoVeg has achieved remarkable results in just a few months.
They have managed to increase the number of their sales leads by 33% and the online orders by 65%. An outstanding 24,4% of their total online revenue has
resulted from campaigns managed by marketing automation. We are looking forward to seeing this inspiring brand continue to grow.
SUCCESS
SUCCESS
SUCCESS
SUCCESS
SUCCESS
A quantifiable success
The results of our strategic interventions testify to the effectiveness of our approach:
+33
Increase their sales leads
+65
Increase online orders
24
Campaigns managed by marketing automation
We can only thank AI6 for their professionalism and expertise. The increase of the number of leads is truly outstanding considering that we haven’t done any lead campaigns, only awareness. The training in particular was excellent.
Anna Cagnetti
Marketing Manager at Gruppo Felsineo SpA
