Skip to main content

Fashion and Luxury

The fashion & luxury industry is going through a massive transformation. New technology, changing customer trends and demands are gradually transforming the industry.

The future of fashion is data-driven: by leveraging data on consumer trends, brands can create pieces consumers are most likely to purchase.

Many stores and brands use data to predict the rise and fall of trends. The benefits of using data in fashion are numerous: from only producing pieces consumers will actually wear to reducing waste and connecting the right consumers with pieces they will enjoy.

The future of fashion is happening online, and brands will have to adjust how they create and sell clothing to make it work in a digital world.

With more shoppers taking advantage of online shopping, fashion retailers have to follow suit. Consumers increasingly prefer the convenience and speed of online shopping, even if it means not being able to try an item on in person. The most successful fashion brands of the future won’t just make their clothing available online—they will also create an immersive digital shopping experience with things like virtual fit or sizing tools, virtual showrooms and virtual stylists. Fashion brands will also leverage technology like AR and VR to allow consumers to “try on” items digitally from the comfort of their own homes.

Are you ready for a data-driven, digital Fashion industry?

Industry Challenges



Covid-19 has had an impact on the lives and livelihoods of billions of people, disrupting international trade, travel, the economy, and consumer behaviour.



Travel retail will face continued disruption as international tourism remains subdued.



Permanent store closures will continue to rise in the postpandemic period, while companies that invest ambitiously and timely in their online business are likely to emerge as market leaders.



Digital adoption soared amid the pandemic, with brands embracing live streaming, virtual customer service, and social shopping. Fashion players must optimize the online experience while persuasively integrating the human touch.

Looking for a solution?

Talk to our Industry Expert

Our dedicated solutions for Fashion & Luxury Clients

Digital Strategy Consultancy
E-commerce Growth Program
CX Revolution –  customer experience
Loyalty Customer experience

Case Study

Read how Italian luxury fashion brand has benefited from the increase of its digital maturity.

Some of the Fashion & Luxury brands we helped to grow

Iti Stylefarm

Let's create value together


Car Dealerships

Learn more


Sports Associations

Learn more


Industry B2B

Learn more


Food & Beverage

Learn more


Beauty & Cosmetics

Learn more