The car dealer business is very much related to the production levels of the auto industry. Besides production levels it is also influenced by factors such as petrol prices, the financial health of the consumer, and the state of the domestic economy. As a result even well managed dealership groups tend to struggle during tough economic times. Customer retention and engagement can therefore play a crucial role in their success. Getting to know the customer, engaging with him through highly personalized messages and relevant offers, understanding every step, every touchpoint of the customer journey, can considerably increase the revenue of a dealership and the number of active and loyal customers.
Are you ready for a customer centric, digital Car Dealership?
Sales leads, opportunities, customers, forecasts. Car dealers store, track and manage a massive amount of customer data that is often unconnected or dirty.
Many car dealerships do not update their customers with regular news about the car brand they adore, and fail to remind them about due services.
Mass mails with unpersonalized and irrelevant information just annoy customers. They do not encourage them to read your messages but to unsubscribe.
Customer acquisition costs five times more than customer retention. Still many dealerships focus on lead generation instead of turning first time buyers into loyal customers.