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B2B – Industry

For the manufacturing industry, marketing is a crucial part of the business that touches price, product, and sales.

It’s important to understand how to use marketing successfully to gain more customers, more high-quality leads, higher revenue or to expand into new markets.

70% of companies globally are investing in content marketing while 63% of companies have plans to upgrade their website this year. So if your current marketing strategy isn’t helping you reach your business goals, you’re clearly not alone.

The good news is that there is a cure for ineffective marketing — it’s called inbound marketing.

Automate your marketing efforts as much as possible — so you can spend most of your time focusing on the bigger picture.

Organizations that adopt inbound marketing are 30% more likely to feel that their marketing strategy is effective. Before beginning any marketing activity, or investing into Martech, you need to set SMART goals that align with the marketing strategy and ensure you’re maximizing your effectiveness.

It’s critical to note what kind of content your sales-qualified leads and customers engage with most. Perhaps you’ve built out very detailed website pages and blogs, but you didn’t flesh out an internal and external linking strategy or Calls-To-Actions (CTAs) to help guide site visitors toward lead-generating content.

There are tons of tools out there to help you organize contact lists, segment them by behaviour or interest, schedule and send email campaigns. Use them! 

And finally, don’t forget about your website. When it comes to inbound marketing, your website is the center of the universe. It’s where all of your marketing channels should drive to — and it should be loaded with great content for your prospective buyers. After all, that’s how you’re going to start raking in leads. 

Are you ready for a Data-Driven, Digital Industry?

Industry Challenges

Working in
Sales, marketing and other go-to-market departments working without co-operation, in isolation.
the Brand
The consumerization of B2B solutions has upended how individual buyers research and make purchasing decisions.
Measuring, analysing and understanding the data about the business and the customer is becoming crucial. A more digital-minded customer needs a more digital approach.
It is hard to make good marketing decisions, writing meaningful content and producing valuable sales leads if it is not clear how far the client is on the customer journey.

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Case Study

Read how this important industrial group has benefited from the increase of its digital maturity.

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