It’s important to understand how to use marketing successfully to gain more customers, more high-quality leads, higher revenue or to expand into new markets.

Organizations that adopt inbound marketing are 30% more likely to feel that their marketing strategy is effective. Before beginning any marketing activity, or investing into Martech, you need to set SMART goals that align with the marketing strategy and ensure you’re maximizing your effectiveness.

It’s critical to note what kind of content your sales-qualified leads and customers engage with most. Perhaps you’ve built out very detailed website pages and blogs, but you didn’t flesh out an internal and external linking strategy or Calls-To-Actions (CTAs) to help guide site visitors toward lead-generating content.

There are tons of tools out there to help you organize contact lists, segment them by behaviour or interest, schedule and send email campaigns. Use them! 

And finally, don’t forget about your website. When it comes to inbound marketing, your website is the center of the universe. It’s where all of your marketing channels should drive to — and it should be loaded with great content for your prospective buyers. After all, that’s how you’re going to start raking in leads.