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Beauty & Cosmetics

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey.

With an immeasurable number of categories falling under the umbrella of “beauty” and large established retailers wanting a piece of the cosmetic pie, there are more players in the game than ever before.

The meteoric growth of the industry is the result of several critical changes, like the democratization of Beauty, or the growing shopping power of the Millennials who, according to many analysts, focus on “self-care” as a coping method against a difficult political and economic climate. Another significant growth factor is the rise of social media, in particular the image-based social network, Instagram.

Obviously, a visual medium is optimal for a beauty brand: it fully allows it to explore the visual potential of its products. Not only, but Instagram has enabled brands to cultivate a stronger image, interact with consumers in a more direct way, as well as creating an entirely new marketing category, that of influencers, which, in turn, have at times turned into fully-fledged entrepreneurs.

Finally the rapidly growing industry has also become successful by high purchase frequency, high margins and the growing sense of community, making beauty increasingly less intimidating and more inviting. These three things alone make loyalty programs and the beauty industry an essential combination. Loyalty is a surefire way to put brands ahead of their competition, jumpstart or strengthen their community and increase customer lifetime value.

Are you ready for a data-driven, digital Beauty & Cosmetics industry?

Industry Challenges



Covid-19 has had an impact on the lives and livelihoods of billions of people, disrupting international trade, travel, the economy, and consumer behaviour.



Travel retail will face continued disruption as international tourism remains subdued.



Permanent store closures will continue to rise in the postpandemic period, while companies that invest ambitiously and timely in their online business are likely to emerge as market leaders.



Digital adoption soared amid the pandemic, with brands embracing live streaming, virtual customer service, and social shopping. Beauty & Cosmetics must optimize the online experience while persuasively integrating the human touch.

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Our dedicated solutions for Beauty & Cosmetics Clients

Digital Strategy Consultancy
E-commerce Growth Program
CX Revolution –  customer experience
Loyalty Customer experience

Case Study

Read how the family-owned Italian enterprise turned to us for loyalty strategy to increase customer retention and to build emotional loyalty

Some of the Beauty & Cosmetics clients we have helped to grow


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