They long for your attention but not for pushy, mass messages. They expect special offers for the products they are looking for, useful and relevant customer reviews, smooth delivery and a very personal customer service. If you cannot offer them most of the above they turn their back on you and fall in love with another brand.
To meet their increasing demand marketers must create, coordinate, measure and refine a range of experiences and interactions across multiple channels.
Is your business ready for the New Generation of Consumers?
Your Digital Marketing Maturity Level can reveal the answer.
Is your business ready for the New Generation of Consumers?
Your Digital Marketing Maturity Level can reveal the answer.
Your customers have become more powerful and influential than ever before.
Based on over 20 years of marketing strategy experience our expert team has developed the AI6 Digital Marketing Maturity Model™ to help B2C businesses understand, plan for and assess the performance of their digital marketing activities. Our clients use it both as a checklist and a roadmap to create a strong digital vision and strategy.
The model defines the eight digital marketing competencies we believe are required to build a successful brand. It articulates how these competencies progress from an embryonic to a multistar stage, following a strategic journey from internally focused to customer centric digital marketing.
EMBRYONIC
One to All
EMERGENT
One to Many
COHERENT
One to some
MULTISTAR
One to One
Digital marketing transformation stages from internally focused to customer centric
EMBRYONIC
On to All
EMERGENT
One to Many
COHERENT
One to some
MULTISTAR
One to One
Digital marketing transformation stages from internally focused to customer centric
Calculate Your Digital Marketing Maturity Score
(It's free!)
Complete a quick QUIZ to help you understand your digital marketing maturity level. On request you can also receive a scorecard with your maturity for each of the eight digital marketing competencies. The Score allows you to identify where to focus resources for maximum ROI on your journey to become a successful, customer centric company.
Calculate Your Digital Marketing Maturity Score
Complete a quick QUIZ to help you understand your digital marketing maturity level. On request you can also receive a scorecard with your maturity for each of the eight digital marketing competencies. The Score allows you to identify where to focus resources for maximum ROI on your journey to become a successful, customer centric company.
(It's free!)
