Engage with your customers using e-commerce marketing automation and turn first-time buyers into loyal customers.
Why is Marketing Automation vital for your e-commerce?
Offering a nice product at a good price is no longer enough to keep customers come back. Buyers are looking for more personal connections – they want to be treated like they were your most important clients.
This one-to-one relationship, however, is not sustainable when you have thousands of customers, unless you manage to scale. An advanced marketing automation platform gives you a way to communicate and engage with people based on their activity.
It is the most essential tool to acquire new customers, segment and engage them with relevant messages and make them return with attractive, personalized offers. It is a must-have for marketers of all e-commerces who want to take control over their big data and to base their decisions on real data, instead of guesses.
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How can marketing automation help your e-commerce?
Generate leads
One of the main challenges entrepreneurs face is how to get more leads or customers online. Marketing automation can turn anonymous visitors into registered contacts using banners, pop-ups, or live chat.
Save on advertising
Create segmented audiences based on your visitors or customers’ interests, purchases or behavior and make considerable savings on your Google or Facebook ADS. Sending the right message boosts conversion.
Increase conversion rate
Marketing automation helps you increase major conversion rate metrics like Open Rate, Click Through Rate, Lead Conversion Rate and above all Sales Conversion Rate. Higher conversion means more sales.
Increase customer lifetime value
Marketing automation armed with Artificial Intelligence can successfully increase customer engagement and grow the frequency and value of purchases with personalised cross sell and upsell campaigns.
Increase customer loyalty
Customer loyalty goes beyond financial transactions. Loyal customers do not just buy more but advocate the brand to other potential clients, by recommending to friends, sharing posts or writing reviews.
Choose the right omnichannel strategy
Choose the right omnichannel strategy
Choose the right omnichannel strategy
Choose the right omnichannel strategy
Choose the right omnichannel strategy
to reach your business goals
to reach your business goals
to reach your business goals
to reach your business goals
to reach your business goals
Welcome Series
A welcome email can help warm up new customers faster and push them further through the sales funnel. They have an average open rate of 30.69%, that is 70% higher than a usual email campaign.
Abandoned cart
Abandoned carts mean a lot of lost revenue. Customer Engagement tools allow easy set-up of abandoned cart strategies — and once set up, they work in the background. Just set it and forget it.
Newsletter
Customers marketed through emails spend 138% more than people who do not receive emails because sales newsletters encourage customers to think about you more often than they would normally do.
Cross selling
Email marketing can be a powerful way to cross-sell to your existing customer, increasing retention. You have a 60-70% chance to complete a sale, compared to a 5-20% chance with a new customer.
Birthday mails
Birthday emails are perfect for developing customer relationships, increasing loyalty and making additional sales.They generate 342% higher revenue per email than regular, promotional emails.
Upsell series
Offer a complementary product to your existing customers. Marketing automation creates the most relevant and irresistible offers based on your client’s previous online purchases and interests.
Winback
Having too many inactive customers? Reactivate them using automated workflows to re-engage. This type of campaign increases the average customer lifetime value and helps to drive second purchase.
Promotions
Create an automated workflow for important commercial events and holidays like Black Friday, Halloween, Christmas or Seasonal Sales and implement efficient campaigns effortlessly year after year.
Read our blog post to learn more
5 Essential eCommerce Marketing Automation Campaigns to Grow Sales
Why choose AI6 as your Customer Engagement Partner?
Business Experience
We have 20+ years of B2C and B2B business experience therefore we understand your objectives and can help you with efficient, custom-tailored digital marketing strategies.
Engagement Experts
Our team consists of certified marketing automation specialists therefore we can transform the strategies chosen for your objectives into powerful, measurable tactics.
Mastering Technologies
We find the best technology to support your strategy and budget. We develop and partner with leading technology companies to create solutions tailored for your exact need.
Extensive Customer List
We have been working with a long list of leading B2C and B2B companies, providing them with marketing automation services covering needs from lead generation to loyalty.
