What is ActiveCampaign?
A scalable sales and marketing automation tool, ideal for small to medium businesses.
Why do we recommend ActiveCampaign?
Salesforce and Microsoft integration
ActiveCampaign integrates with Salesforce and Microsoft 365 plans so you can connect with the CRM plan that works best for your business and add powerful marketing automation to help you with lead qualification and management.
Ideal for B2B companies
Active Campaign hasn’t got tons of exciting features but the ones they have are powerful and they work very reliably. So for a B2B company or an entry-level e-commerce it can be a good first step into marketing automation.
Ease of use
Due to its simplicity Active Campaign is easy to use. Your team can use it with confidence even without knowing too much about marketing automation or without having a dedicated person.
What ActiveCampaign features do our clients like most?
Lead scoring
This feature is a must-have for all B2B companies and it is appreciated by all our clients. Lead scoring enables B2B marketers to validate the quality of the leads before passing to sales. Scores can be based on the content your visitors read on your website, information they download, or how they engage with e-mails or newsletters.
Lead qualification for sales
This is another best-selling B2B feature. Lead qualification is done by tags and scores which are added to the lead based on the interaction with your brand. From the tags your sales representative quickly understands the lead’s areas of interest and the scores indicate how hot the leads are.
Sales funnel management
Our B2B clients increase their efficiency considerably by using marketing automation for their sales funnel management. Simple mails are sent automatically, leads are forwarded to the right regional representative and inactive customers are engaged. Just three examples.
