What is RFM segmentation? And why is it effective for small to medium- sized businesses? RFM segmentation is a powerful way to identify groups of customers for special treatment. Download…
Email Marketing vs. Marketing Automation Why your business needs to step up it’s game What is the difference between email marketing and marketing automation? And how do you know which…
The Importance of Customer Experience (CX) How a great customer experience can drive your business to the next level. Keeping up-to-date with all of the latest customer experience related ideas,…