5 Essential eCommerce Marketing Automation Campaigns to Grow Sales

 

1. Send your new subscribers a personalised Welcome mail

Welcome mails are simple and obvious, but still many eCommerces fail to send them after a new subscriber completes the registration. In fact, according to Neil Patel 74% of email subscribers expect to receive a welcome email just after subscribing to an online store. This high interest is also reflected in the email engagement statistics. Welcome emails have an average open rate of 30.69%, that is 70% higher than a usual email campaign. A welcome email can help warm up new members faster and push them further through the sales funnel. For Italian award winning Herbalist ecommerce the number of orders have increased considerably (+12%) after setting up a Welcome series of 3 personalised emails. (For the complete story read the full Virya Case Study)

 

2. Recover your abandoned carts

In 2020 over 88% of people have abandoned their shopping carts online. In your eCommerce store, that means that almost 9 out of every 10 people who add something to their cart leave without completing a purchase. Abandoned carts mean a lot of lost revenue. Marketing Automation makes it easy to set up abandoned cart emails — and once you set them up, they work in the background. You can set it and forget it. And while the average ecommerce email open rate is around 15%, abandoned cart emails have a nearly 45% open rate, making them one of the most effective ecommerce marketing automations you can use.  For Italian luxury fashion brand Barena Venezia the number of orders have sharply increased (+41%) after setting up an Abandoned Cart Series, which consists of a personalised mail sent after 1 hour, 24 hrs and 48 hours. (For the complete story read the full Barena Venezia Case Study)

3. Send regular newsletters to keep your brand top of mind

Your customers aren’t spending all of their time thinking about your company or brand. They are far too busy. Sending out sales newsletters, however, encourages them to think about you more often than they would normally do. And when you’re sending them content that applies to their lives, and not just your business, they start to think of you as an industry leader, not just another company. According to Convince & Convert, people who make purchases marketed through emails spend 138% more than people who do not receive emails. If you’re still wondering if and why are newsletters important – think of all the sales opportunities you’re missing out on if you don’t send out regular newsletters.

 

4. Send automated cross selling campaigns

Cross-selling is the sale of additional products to an existing customer after they’ve made a previous purchase. A customer buys a dress and gets a follow-up email showing a color-coordinated cardigan. Why is this helpful for your ecommerce business? Because you have a 60-70% chance of selling to an existing customer, compared to a 5-20% chance with a new customer.

When you recommend products to your customers through cross-sell campaigns, you can see as much as a 20% revenue increase.

Email marketing can be a powerful way to cross-sell to your customers. They show a customer that what you offer doesn’t just fill a one-time need. When you present a cross-sell opportunity, that shows your customer that you’re thinking about their experience as a whole beyond that initial purchase.

 

5. Send birthday emails to increase loyalty and sales

Birthday emails are perfect for developing customer relationships and making sales.They generate   342% higher revenue per email than promotional emails. With Automations you can set up multiple emails in this series to send subscribers your best wishes for their birthday and give them a birthday coupon.

 

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Zsuzsanna Csuthi
Head of Sales and Marketing Zsuzsanna Csuthi is Head of Sales and Marketing, overseeing strategic development, global sales and marketing for the company. Zsuzsanna joined AI6 in September 2019 as Head of Strategic Development, and previously held international sales management positions at multinational companies like General Electric, Axis Communications and Motorola Solutions.

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